The problem with the internet is that we have an always-on, immediate connection with prospects and customers. We can reach anyone, anywhere, at any time. And we do.
Knowing we can track everything tempts us to get caught up in the numbers and forget we’re dealing with real people. We focus on squeezing the last drop out of the minority who click, and ignore the silent majority who hate how we behave.
Our Stop Customer Abuse campaign is a wake-up call. We need to learn how to engage with our audience in ways that work for them and not just for us. We need to listen to them when they tell us what they want to see, and deliver timely, appropriate content.
In short we need to stop abusing them, before we lose their goodwill.
We need to realise that the miracle of the digital revolution is not our connection to our customers and prospects but the connection between them. Our goal should be to encourage and facilitate the conversations that happen when we are not in room.
For more information or to be a part of the conversation, check out the Discover Customer Love movement.
Don’t forget to share Stop Customer Abuse with your friends.