Hello Marketeer,

This digital marketing thing is hard, right?

It’s tough to walk the line between getting people’s attention and getting on their nerves. But where are we going wrong?

See if you can unlock all eight digital marketing confessions by filling in the blanks! Share your score and time with friends to see who comes out on top.

I don’t know when customers are listening, so I them all the time.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? To continually assault someone with information. (7)
Attempt

CORRECT, well done!

Try the next one.

Customers use adblockers, so I through their defences.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? Opening shot in snooker. (5)
Attempt

CORRECT, well done!

Try the next one.

Customers are on mobile, so I their screen-space.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? To overpower and control. (8)
Attempt

CORRECT, well done!

Try the next one.

Customers are busy, so I what they are doing.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? Cut in, but not with scissors. (9)
Attempt

CORRECT, well done!

Try the next one.

The internet is noisy, so I to make myself heard.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? Twist and ... What? (5)
Attempt

CORRECT, well done!

Try the next one.

Customers aren’t interested, so I them with clickbait.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? What Sirens do - not on ambulances. (5)
Attempt

CORRECT, well done!

Try the next one.

Customers leave without buying, so I them to come back.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? To badger, but not the animal. (6)
Attempt

CORRECT, well done!

Try the next one.

The majority don’t click, so I the majority.

Attempt : INCORRECT, try again!

Find a clue under the animation.

Need a clue? To pay no attention to someone. (6)
Attempt

CORRECT, well done!

Try the next one.

The problem with the internet is that we have an always-on, immediate connection with prospects and customers. We can reach anyone, anywhere, at any time. And we do.

Knowing we can track everything tempts us to get caught up in the numbers and forget we’re dealing with real people. We focus on squeezing the last drop out of the minority who click, and ignore the silent majority who hate how we behave.

Our Stop Customer Abuse campaign is a wake-up call. We need to learn how to engage with our audience in ways that work for them and not just for us. We need to listen to them when they tell us what they want to see, and deliver timely, appropriate content.

In short we need to stop abusing them, before we lose their goodwill.

We need to realise that the miracle of the digital revolution is not our connection to our customers and prospects but the connection between them. Our goal should be to encourage and facilitate the conversations that happen when we are not in room.

For more information or to be a part of the conversation, check out the Discover Customer Love movement.


Don’t forget to share Stop Customer Abuse with your friends.